OUR STORY

The ANCRD Brand was birthed out of a legacy of humble beginnings, from a family-owned commercial fishing company based in small town North Carolina.

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Over 3 generations of life on the sea suddenly came to an end with the tragic sinking of the Lady Mary fishing vessel in the Atlantic Ocean on March 24, 2009. The family discontinued the business but not the spirit that powered it - the spirit of The ANCRD Brand.

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Influenced by over 50 years of anchored living and valuing business as a family matter, we prides ourselves on a brand that helps others journey through life like a skilled navigator.

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The ANCRD Brand is for the ANCRD Navigator and those who simply want to express and explore their passions and purpose... but in style.