What's an AV:

"Life is a journey", no? So technically we're all navigators, just navigating life the best we know. However, it is the ANCRD Navigator who is always superlative.

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The ANCRD Brand was created with the ANCRD Navigator in mind - those of us who know what anchors us. Pronounced "anchored", ANCRD, is an acronym that stands for Anchored Navigators Creating & Reaching our Destiny.

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Our Ethos:

We believe the journey of life is like journeying the open seas - sometimes the winds unexpectedly blow and the seas get rough.

 

Without an anchor we would float adrift aimlessly. Having an anchor allows us to stay on course, regardless the unpredictable conditions of the world around us. This is how being anchored keeps us ANCRD.

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We value Exploration & Discovery, Passion & Purpose, Heart & Truth, and the Agency we all have to create our destiny.

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Heritage:

An ode to our roots of coastal living & commercial fishing, this nautical-inspired collection is designed to keep those wearing it anchored; committed to the pursuit of purpose, and exploration of passion; and inspired by community of other ANCRD Navigators.

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Signature themes include being anchors, identity, vision, shipmates, exploration, new journeys, and navigational tools.

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Our  Vision:

We launched The ANCRD Brand because we envision a world full of ANCRD Navigators, thriving in the joy, clarity, wellness, authenticity, wisdom, and freedom that comes with living one's Destiny. Our vision is that you will become our Shipmate as a fellow ANCRD Navigator.

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What's your anchor?

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